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Dame
Pleasure products researched, developed, and designed by women.
61
creators
165,677
total impressions/
views
75
fully licensed assets
$26,076
EMV (earned media value)
About
Dame partnered with Joybyte to find and test target groups of influencers to create UGC content they could use on organic social and paid.
The Challenge
Dame was being tagged on Instagram by shops who sell and experts who recommend their products but not by the everyday consumer – they knew they needed UGC content to help their organic and paid efforts.
Our Solution
Joybyte identified several target audiences to test, including body positivity influencers, couples, general lifestyle influencers, and a niche group of BookTok smut readers to create UGC and promote Dame’s leading products. By activating a campaign of 61 micro influencers in these different targets, Joybyte helped Dame increase awareness of their best-selling products and generate 75 pieces of fully-licensed assets: a good mix of testimonial videos and stunning flat-lay product photography.
Public Goods
Beautiful essentials for a healthier, more sustainable home.
Varnish and Vine
Cactus by the foot, tropical plants & rare finds, shipped right to your door.
Nuvata
Premium vaporizers that deliver cannabis perfectly suited for your needs.