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LitezAll
Incredibly bright battery powered LED lights.
21
creators
682,111
total impressions/
views
90
fully licensed assets
$494,571
EMV (earned media value)
About
LitezAll partnered with Joybyte to activate their social media channels and get UGC created to start building their community on social.
The Challenge
Being a small team, LitezAll knew they didn’t have the bandwidth to focus on social media. However, with the initial success of the brand and the natural niche of the products within outdoorsman lifestyles, they knew if they put their attention on social media they could drive even more traffic to their selling channels and cultivate a community around their products. They had worked with one ambassador in the past that was a friend of theirs whose content went viral, so they knew ambassadors could be really helpful for them, but they were starting at zero and needed a scalable team to take all that info from their success thus far and craft a system to welcome more and more people into their community.
Our Solution
The Joybyte team got to work zeroing in on all the outdoor niches: fishing, hiking, camping, vanlife, horseback riding, hunting, etc. We reached out to influencers in all these areas and kept it broad to find the perfect niche as well as show all of the different use cases of the products. We sent these influencers LitezAll’s best-selling products and received a wide range of content back. At the end of the campaign, these 21 influencers created a total of 90 pieces of fully-licensed content for the brand! Several of these posts also went viral, with one getting 350,000+ views and 5,000 likes.
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