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Muslin Comfort
Makers of the viral temperature-regulating 365 Blanket.
63
creators
2.2M
total impressions/
views
275
fully licensed assets
$1.7M
EMV (earned media value)
About
Muslin Comfort partnered with Joybyte to promote their 365 Blanket with influencers on Instagram and TikTok – with the ultimate goals of getting more brand awareness, conversions, and authentic UGC photos/videos they could use on their website and social media.
The Challenge
The Muslin Comfort team had tried running their own internal influencer programs previously, with little success. Scouting, vetting, and managing influencers is a time consuming process, so they turned to the expert team at Joybyte for guidance.
Our Solution
Using Joybyte’s proven process, we found influencers in Muslin Comfort’s target audience and got to work! Over a 10 month time period, 63 best-in-class influencers created a whopping 275 pieces of fully licensed assets that Muslin Comfort can continue to leverage on their website, in ads, and on their own social media. This content has also generated 2.2 million views and impressions and $1.7 million in EMV (earned media value) for the brand.
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Public Goods
Beautiful essentials for a healthier, more sustainable home.